Sitefinity Training for Marketers

Learn how to get the most out of Sitefinity as a marketing professional. The training is similar to Sitefinity for Content Editors but has stronger emphasis on topics more relevant to marketers, such as social media, SEO, e-mail campaigns, international markets, and analytics.
YOU WILL LEARN
  • How to manage Social Media with Sitefinity
  • How to SEO with Sitefinity
  • How to manage e-mail campaigns with Sitefinity
  • How to manage multilingual content with Sitefinity
  • How to efficiently manage content for multiple markets
  • How to use Sitefinity Analytics
  • How to effectively manage professional looking content with Sitefinity
  • How to work with Sitefinity content types/modules (news, blogs, images, videos…)
  • How to create your own content types without technical hassle
  • How to create forms using Sitefinity
  • How to efficiently classify content through taxonomy
  • How to work with Sitefinity layouts and templates
  • How to manage content for mobile and responsive pages
  • How to personalize content for different user segments
TARGETED AUDIENCE

Marketers who wish to either overlook or directly manage website content using Sitefinity

DURATION

1 day (8 hours with a 60-minute lunch break and 2 short breaks)

Training Outline

1. INTRODUCTION
  1. Useful facts about Sitefinity
  2. Sitefinity with a cup of coffee
  3. Training setup
2. WORKING WITH SITEFINITY – THE BASICS
  1. The Sitefinity concept
  2. Introduction to Sitefinity work environment
  3. Creating and editing pages
  4. Bringing content to pages through widgets
  5. Introduction to the concept of working with structured content (e.g. news, blogs, images, documents, etc.)
  6. Introduction to page properties and actions
  7. Introduction to Sitefinity templates
3. WORKING WITH UNSTRUCTURED CONTENT
  1. All about Sitefinity text editor
  2. Sitefinity content blocks
  3. Sharing content across pages
  4. Tips and tricks about unstructured content
4. WORKING WITH STRUCTURED CONTENT
  1. Sitefinity content types / modules:
    – News
    – Blogs
    – Images
    – Videos
    – Documents & Files
    – Lists
  2. Modifying Sitefinity content types to fit your needs
  3. Create your own content types/modules without technical hassle
5. FORMS AND DATA COLLECTION WITH SITEFINITY
  1. Easily create forms using the Sitefinity Form Builder
  2. Options to view and analyze results (form submission data)
  3. Tips and tricks about Sitefinity forms
  4. Options to collect user data with Sitefinity
6. CLASSIFICATION OF CONTENT
  1. How to truly benefit from content classification
  2. Working with categories and tags
  3. Create custom content classifications
  4. Content filtering and sorting with Sitefinity
7. WORKING WITH SITEFINITY LAYOUTS AND TEMPLATES
  1. Sitefinity page templates
  2. Sitefinity layouts
  3. Sitefinity widget templates
  4. How to truly benefit from opportunity to easily create and modify layout on each page
8. MANAGE CONTENT FOR MOBILE AND RESPONSIVE PAGES
  1. Introduction to mobile and Responsive Design from content editor’s perspective
  2. Define what happens with your content as screen resolution and/or devices change because you are in charge of content not developers!
  3. Preview content for different devices
  4. Prevent common problems
  5. Testing personalized content
9. CONTENT PERSONALIZATION WITH SITEFINITY
  1. Introduction to content personalization through Sitefinity
  2. Managing user segments
  3. Personalizing content
  4. Personalisation with Sitefinity DEC (Digital Experience Cloud)
10. SOCIAL MEDIA AND SITEFINITY
  1. Introduction to Social Media management with Sitefinity
  2. Multi-channel content syndication
  3. Automated publishing to Twitter
  4. Twitter feeds
  5. Managing Facebook pages with Sitefinity
  6. Facebook feeds
11. SEO WITH SITEFINITY
  1. Fine tuning page properties for better SEO
  2. Sitefinity SEO related tools
  3. Benefit from Sitefinity sitemap generator
  4. SEO tips and tricks
12. E-MAIL CAMPAIGN MANAGEMENT
  1. Introduction to e-mail campaign management with Sitefinity
  2. Manage message templates
  3. Manage mailing lists and subscribers
  4. Benefit from automation options
  5. Manage campaigns
13. ANALYTICS
  1. Tips and tricks for setting up analytics
  2. Overview of Sitefinity Analytics
  3. Analytics result interpretation
  4. Big data analytics with Sitefinity DEC (Digital Experience Cloud)
  5. A/B Testing
14. MANAGE WEBSITES FOR MULTIPLE MARKETS
  1. Overview of available options
  2. Managing multiple websites through Sitefinity Multisite Management
  3. Managing multilingual content with Sitefinity
15. SELECTION OF TOPICS

Depending on what is relevant for your organization, you can choose from the following topics:

  1. Manage user-created comments
  2. Easily create promotional events
  3. Overview of Sitefinity Ecommerce module
  4. Topics from Sitefinity for Content Editors outline
16. AWARDING OF CERTIFICATES

Get started

Training cost calculator & pricelist

Get access to our web app which will assist you in determining the cost of your Sitefinity training by factoring your specific needs.

Get access to online ordering

Order your training and register all training participants through our website.

Availability calendar

Check availability of our Sitefinity consultants in our live calendar and pick a date most suitable for you and your team.

Talk to Sitefinity consultants

Discuss your Sitefinity training requirements directly with senior consultants rather than with a sales team!
  • This field is for validation purposes and should be left unchanged.

We recommend requesting a call or online meeting through the “Get things going” section. That way you will get to talk directly with our Sitefinity consultants. Alternatively, you can dial our office reception in a region closest to you:

  United States: (415) 655-1828

  United Kingdom:  0208 798 3885

  United Kingdom:  +44 208 798 3885

  International: +1 813 217-5579

World’s best Sitefinity training